Micaela’s job, as a Lab Keeper at Qonsius, is to deeply understand how the complex, multi-faceted world of entrepreneurship works and communicate this knowledge to her colleagues. Then, based on this research, Qonsius develops a new entrepreneurial system that fosters and grows new ventures with positive social, environmental and financial impacts.
Prior to using Plectica, Micaela never saw value in visually mapping knowledge. Instead, when synthesizing and reporting on research, she made do by simply recalling the information. However, when Micaela took on the role of Labs Keeper, she needed a way to visually analyze and synthesize a large amount of complex research in a way that made sense to her and her colleagues.